A lot of the research we conduct is around what people say they will do – especially when trying to understand current and future activity and trends.

Hall & Woodhouse, a client of ours for nearly 15 years, wanted to understand what other options there were for customers on a day to day basis in terms of food and drink when not at home. We considered the desire to understand customers fully and developed a digital diary-based programme.

Recruiting over 100 targeted consumers we arranged for them to tell us ‘everyday’ what food and drink they had outside of the home, where they purchased/ate it and what other options they considered and why. This is going to allow us to truly understand what options UK consumers consider daily when eating breakfast, lunch and dinner – and where pubs fit into that thought process. Roll on May for the results!