Service Monitor has just completed focus groups for our long established client Hall & Woodhouse – this time exploring their guests reactions to their collection of inns with rooms.

Mark Marshall, MD of Service Monitor, said “the moment you have the key in the door of a hotel room you are full of expectation wondering what lies beyond. Guests are telling us in these focus groups – and the mystery guest stays we conduct – that they get a wow every time they open a Hall & Woodhouse bedroom door”.

Little touches like a toy badger holding the TV remote and free short story books; through to décor and fittings to reflect and make the most of the location, be it seaside or countryside, has given these lovely inns a big thumbs up from their guests in a world where accommodation is becoming so standardised.