Service Monitor were appointed to interview fans at Stamford Bridge about their perceptions and thoughts of Singha Beer – the official beer of Chelsea FC and distributed by Shepherd Neame in the UK. The research was carried out at the game v. Liverpool on Sunday 22nd Sept. Mark Marshall, MD of Service Monitor & Chelsea supporter, commented “I am so proud for Service Monitor to be appointed to do this important work. Unusually for me there is only one result I’m interested in. And that’s doing a great job for the client”