Active Insight

Surveys That Adapt to Each Customer

Every customer experience is unique, so your survey should be too.

Active Insight uses AI to create adaptive surveys tailored to how your customers actually experienced their interaction with your business. Instead of asking everyone identical questions, it probes deeper where it matters - if someone mentions an issue, it automatically asks intelligent follow-up questions to get you the “what” and “why” behind every problem.

The result? Fewer questions for customers, better insight for you.

You’re already managing operations, staffing, service delivery, and customer expectations. The last thing you should be doing is building surveys or decoding spreadsheets. With Active Insight, you get the answers without the admin.

We handle the survey design, the AI adaptive questioning, and the insight analysis - so you immediately know what needs attention and what’s working well across your business.

What You Get

Adaptive Customer Feedback Surveys Surveys designed around how your customers actually experienced their visit or interaction, with AI asking relevant follow-up questions based on their specific responses.

Unlimited Responses with Clear Insights No limits on response volume. Clear, actionable insights delivered straight to your inbox - not raw data dumps that require analysis.

Pattern Detection Across Your Business Whether you operate 2 locations or 500, Active Insight automatically groups feedback into themes, identifying what’s systematic versus isolated across your entire operation.

Intelligent Data Validation AI checks whether comments and scores align, catching mistakes or misunderstandings before they skew your results. Ensures feedback quality and reliability.

Instant Alerts for Critical Issues Immediate notifications when feedback requires urgent attention, allowing you to address problems before they escalate.

Social Review Integration Encourages satisfied customers to leave public reviews after completing the survey, helping build your online reputation while gathering private feedback.

How It’s Different from Traditional Survey Tools

Traditional survey platforms like SurveyMonkey give you the tools. Active Insight gives you the answers.

No Survey Building Required We design surveys for your specific business and customer journey. You don’t need survey expertise - we provide it.

AI Adaptive Questioning The AI automatically follows up on issues and positive mentions without you building complex branching logic. The survey intelligence is built-in.

Analysis Included You receive insights and actionable recommendations, not just data exports. We turn feedback into understanding.

Expert Support UK-based support from customer experience specialists who understand service businesses, not generic help center responses.

Who Active Insight Works For

Active Insight is designed for businesses with customer-facing service interactions where understanding experience quality matters:

Hospitality: Restaurants, pubs, hotels, contract catering
Visitor Attractions: Stadiums, tourist sites, entertainment venues
Service Businesses: Any organization where customer experience drives success

The AI adapts to your specific context, asking relevant follow-up questions whether you’re gathering feedback on restaurant visits, stadium tours, catering services, or any other customer interaction.

Integration with Comprehensive Feedback Programmes

Active Insight works alongside other feedback methods for complete customer understanding:

Combine with mystery shopping for objective operational evaluation
Integrate with online review monitoring for comprehensive reputation intelligence
Use for employee feedback with AI-powered adaptive questioning

When used as part of a comprehensive feedback strategy, Active Insight provides the adaptive, intelligent customer voice that complements observational and public feedback sources.

Ready to See Active Insight in Action?