12
Apr
2017
Hall & Woodhouse diaries
A lot of the research we conduct is around what people say they will do – especially when trying to understand current and future activity and trends. Hall & Woodhouse, a client of ours for nearly 15 years, wanted to understand what other options there were for customers on a day to day basis in terms of food and drink when not at home. We considered the desire to understand customers fully and developed a digital diary-based programme.
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