Taking place either online or in a physical location, when you want to investigate your customers’ or potential customers’ thoughts in more depth, focus groups are the perfect tool. They allow a group to discuss what is most important to them regarding your offer or helping define what your offer should be.
It’s all about pure human emotion. We have great experience in teasing out customers’ thoughts with discussion points usually triggered by reference to other feedback methodologies.
We use this activity to shape brand and menu development, to keep your business evolving in the right direction.
And we give it back as it is - no flowery ‘researchy’ words here - with a clear definition of what needs to be done.
You can even have the group recorded to watch back later, or sit in a sound proofed viewing room with a one-way mirror to view the group as it happens.