Turn feedback into action

Mystery Shopping & Customer Feedback

Service Monitor runs mystery shopping and customer feedback programmes for hospitality, leisure, retail, and contract catering, from independent venues to global brands. Our online surveys collect around 2 million responses a year, in more than 30 languages. We tell you what the feedback means and what to do about it.

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Real customers, genuine feedback

Mystery Customer

Profiled to your business, our mystery customers are ‘real customers’ providing genuine experiential feedback. Still one of the best research methods for understanding the reality of the customer journey, in real detail.

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Introducing our AI-powered survey platform

Adapt

AI-adaptive surveys that understand how your guests actually think. Asks better follow-up questions automatically, delivers actionable insights without the admin. No survey building, no spreadsheet decoding, just the answers you need.

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We are part of your team

Reporting & Actions

All clients enjoy bespoke reporting, from dashboards and PDFs to online portals and galleries. We also bring in internal KPIs and social media feeds to create a one-stop shop. But we don’t just report numbers. We suggest solutions, recommend actions and act as an extension of the client team.

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Trusted by independent venues and global brands

30+

Languages our surveys run in

2 million

Online survey responses a year

25,000

Mystery customers on our panel

35+ years

Running customer experience programmes

Our Services

What we can do for your business

We offer a wide range of services and research methods, and every programme we run is designed around your business. Use one on its own, or combine several in a blended programme, where each method points the others to where they are needed.

Adapt

Adapt

Adapt is Service Monitor's AI survey that changes its questions as customers answer, for the detail behind every score and more specific public reviews.

Mystery Customer

Mystery Customer

UK mystery shopping services for hospitality, leisure and retail. Real customers matched to your business, plus brand audits, benchmarking, and video visits.

Online Survey

Online Survey

Ongoing customer feedback programmes, designed and managed for you. QR codes, email, kiosks and app integrations, with results for every level of your business.

About Us

We’re a customer experience research agency with over 35 years of experience, working across the hospitality, leisure, retail and contract catering sectors. Each service works as a standalone programme or as part of a combined approach, from ongoing customer surveys and mystery shopping to AI-powered surveys, giving you a complete picture of what your customers experience and what you should do about it.

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Service Monitor

Why Choose Us

There is more to working with Service Monitor than simply delivering programmes. We don’t just throw data at you, we turn numbers into real stories and recommendations for positive change. And we just love it when we hear about these things happening. It makes our work seem so much more worthwhile.

“I like it that I have a relationship with you and not just an online portal” said a client recently.

We see ourselves as an extension of your team. We much prefer to be out and about forging strong relationships whether that be face to face, visiting venues or presenting in meetings rather than just uploading numbers to a dashboard.

Our Projects

Case Studies

Hall & Woodhouse Logo
Hall & Woodhouse

Hospitality

Manchester City FC Logo
Manchester City FC

Visitor attractions

Shepherd Neame Logo
Shepherd Neame

Hospitality

What our clients say

Testimonials

clients-image

We couldn’t have achieved our goals without the constant support, tireless efforts, and exceptional dedication Service Monitor provided.

I am truly grateful for the collective work and invaluable contribution of each member of the Service Monitor team. Your commitment to excellence was evident at every stage of the development of the surveys. The quality of your service and attention to detail exceeded my expectations, and I am thrilled to have the opportunity to work with such a dedicated team.

Here’s to a new year filled with exciting opportunities and ongoing collaboration. I look forward to what the future holds, and I am confident that together we will achieve new milestones in the coming years.

Yuliana Daniela Camacho Gonzalez

Compass Group España

The team at Service Monitor are true champions of customer service.

They provide Fuller's with real insight across both business to customer and business to business programmes; all presented in a compelling and personalised way.

Nick Corden

Fuller, Smith & Turner

We have worked with Service Monitor for a long time and developed our mystery reports to match the changing expectations of customers and styles of our businesses.

The reports are invaluable and form part of how we measure the customer experience, the themes where we develop new customer experiences, as well as identifying where we need to be improving our overall offer. They form part of our metrics on customer response and allow us to gain insight in a way we can’t by other methods.

Angela Barlow

Training Manager, Shepherd Neame Ltd

Service Monitor triggers change.

They have an incredible knack of getting to the very nub of what a customer thinks and understanding the impact on a business. Critically they then give good clear no-nonsense advice on what needs to be done.

The team at Service Monitor have been an integral part of my strategy in all senior roles I have held in the hospitality business.

Elton Mouna

Managing Director, Remarkable Pubs

Service Monitor instantly got to grips with the nuances and challenges of our business and helped us forge a successful customer feedback strategy.

We have improved usability of our system for both customers and operators alike, which has seen our response rates increase three-fold. The technical support and monthly reporting has been great too!

David Tester

Head of Marketing, Compass Group UK & Ireland

From Our Team

Insights, Research & Industry News

News & Blog

Companies we have worked with

We’re proud to have long working relationships with some of the best-known brands and businesses in the UK.

Arsenal logo Compass Group logo Greene King logo Gleneagles logo Hakkasan logo Manchester City logo Fuller's logo Corinthia logo Levy Restaurants logo Stonegate logo JKS Restaurants logo Travis Perkins logo Edenred logo Shepherd Neame logo Glenmorangie logo Park Holidays UK logo Hall & Woodhouse logo ProCook logo Elite Hotels logo McMullen's logo Pioneer DJ logo Park Leisure logo Spinners logo Gold Restaurant logo

Let’s talk about measuring and improving your customer experience.