19
May
2026
When a Pricing Decision Becomes a Reputation Problem
When a pricing change damages an operator’s reputation, it’s almost never the price itself. It’s the principle.
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AI-powered adaptive surveys that ask smarter follow-up questions based on each response. Richer feedback, actionable insights, no survey admin required.
Real customers providing authentic experiential feedback on your customer journey. Includes brand compliance audits, competitor benchmarking, and video mystery shopping capabilities.
Aggregate reviews from all major platforms into one dashboard. AI-powered analysis uncovers trends, sentiment, and competitive intelligence from your online reputation.
We’re a market research agency specialising in customer feedback for the hospitality, leisure and retail industries. We use a blend of methodologies - from AI-powered surveys to mystery shopping - to give you a complete picture of what your customers experience and what you should do about it.
There is more to working with Service Monitor than simply delivering programmes. We don’t just throw data at you, we turn numbers into real stories and recommendations for positive change. And we just love it when we hear about these things happening. It makes our work seem so much more worthwhile.
“I like it that I have a relationship with you and not just an online portal” said a client recently.
We see ourselves as an extension of your team. We much prefer to be out and about forging strong relationships whether that be face to face, visiting venues or presenting in meetings rather than just uploading numbers to a dashboard.

We’re proud to have long working relationships with some of the best-known brands and businesses in the UK.