Having worked with the fantastic Fuller’s pub and brewing company for almost 20 years it is always exciting when we make significant changes to the way in which we engage with the fantastic team of Managers and Operators the business has. In 2017 we have launched a new reporting system that allows each user to not only access the results from their customer feedback – but to also dive into the data and really get to the heart of what customers love, or not, about the experience they receive in the their pubs.

Making sure the people who have the face to face time with customers are armed with all the insight into their customers is essential to driving real positive change within a business and this new online feedback tool does just that.

Guests can give their feedback via bespoke email links, or via www.fullersfeedback.co.uk